Have you ever wanted to see how random visitors are using your site?
Well, I always wanted to & this post is about that. But before I tell you about this amazing tool, let me quickly tell you one important term that anyone who works online should know:
- Conversion Optimization
Conversion optimization is the process of increasing the percentage of users taking any desired action on your site.
- For an E-Commerce site, it could be purchasing a product.
- For a whitepaper landing page, it is signing up via the sign-up form.
- For a blog, it could be sharing an article, commenting, or taking any other desired action.
I have always wanted to see how users are interacting with my content.
In the past few months, I have been focusing on tracking users’ behaviors on my site & making changes accordingly. I have been using SumoMe for tracking Heatmaps & content analysis.
- Are they able to navigate properly?
- What are the roadblocks on a page?
- At what stage does a user leave a page or abandon the shopping cart?
Recently, I came across a great tool called Inspectlet, which lets any website owner see how visitors are using their site. It’s not like this tool is the first of its kind as I have used such tools in the past, but this one is pretty easy to use & anyone can start using it in literally 5 minutes.
This post is not a review, but rather a hands-on experience with Inspectlet.
So, let’s get started learning about another must have conversion optimization tool for every website owner.
Getting started with recording users’ behaviors on your web page: Inspectlet
With this tool, you can record users’ sessions, track heatmaps (including Scroll, Click & Eye-tracking heatmaps). It’s like watching an individual visitor use your site as if you’re looking over their shoulders.
I got to know about Inspectlet from Producthunt. I thought this tool was going to cost a bomb, but I was surprised when I checked their pricing page as the pricing was nominal. Also, to get started, they are offering a free plan which lets us record 100 sessions.
Another problem which I often face when using a new tool is integration.
After adding the code, it’s a good idea to flush your cache. Once that is done you should be able to start seeing the session recording right away.
In the above screen, you can see in total 55 sessions are recorded. I have created this video to show you what the session recording looks like (no sound in the video):
You have a choice to record a user’s session on particular pages & this is pretty useful when you are optimizing your sales funnel or an important landing page.
To configure the page you wish to track, click on the dashboard & select the “Targeting” option to configure.
Depending upon the kind of website you are running, this tool can do wonders for you.
Go ahead & try Inspectlet.
Sign up for an Inspectlet account (Free for the first 100 recording).
Do let me know your experience with & feedback of this tool. If you know of similar tools which let us record users’ sessions, do share with us in the comment section below.
Update: Similar tools suggested by readers:
- Lookback (For Smartphone apps)
- SumoMe (For heatmap & content analysis)