Online advertisements came to the fore of newspaper advertisements for the first time in 2010. In the past year, they received an advertisement of $ 25.7 billion in printed and online versions of newspapers, down 6.6% compared to the previous year.
While only printed data of newspapers fell sharply to $ 22.8 billion, online advertising in the United States is expected to rise by 13.9% to $ 25.8 billion.
While the difference in advertising spending was $ 22.7 billion, compared to $ 27.6 billion in the previous year, it is estimated that this difference will disappear at the end of 2010, with approximately $ 100 million in online advertising superiority.
While it is predicted that the decline in newspaper ads will continue for 2011, estimates are in addition to the online advertising advantage of $ 24.5 billion to $ 28.5 billion.
Despite the decrease in advertising revenues due to the global crisis, this decline in printed versions of newspapers was considerably higher than online.
Geoff Ramsey, CEO of eMarketer, stated that they have seen this decline for a long time, while the rise of the online advertisement according to newspaper ads is expected to continue as double digits until 2014. It is foreseen that the total advertisement expenditure will be 40 billion.