One of the first things new bloggers ask is:
- How do I write a blog post?
You might be tempted to just go inside of your dashboard, open the new post editor, and start writing… but there’s a lot more to writing a great blog post than that. This is where the difference between a normal blogger and an A-list blogger comes into focus.
But before I tell you how to write a great blog post, let me ask you a question:
- What are libraries made of?
This question was asked by a scientist on a National Geographic episode I was watching the other day.
Like most people, I was thinking “books”, or maybe “walls”.
While I’m not sure there is an official answer to this question, the scientist’s answer was:
His rationale was that books are made of sentences, sentences are made of words, and words are made of letters.
This got me thinking. What are blogs made out of? Well, I’m not a scientist on National Geographic, so my answer isn’t “letters”. But I followed his same logic.
A blog is made of blog posts.
And a good blog is made of good blog posts.
How To Write A Good Blog Post
Step 1: Prepare.
Preparation is key. You want to write an article that readers will love.
So before you start writing, think about:
- What do you to want to talk about in your article?
- What are the key points you want to develop?
- How in-depth do you want to go?
It’s important you think about these things before writing anything.
Remember: People see tons of content every day, so you need to make sure yours is the best.
After the brainstorming session is over, create an outline.
Divide your post into themes and subthemes. Place your content in an organized structure that everyone will be able to easily follow.
After the prep work is done, you can start to write.
5 Pro Tips For Writing Blog Posts
1. Make your content scannable.
Did you know that an average reader only understands 60% of what they read? So you have to make your content understandable and easy to read.
How do you do that?
First, split your content into multiple, easily recognizable parts.
See the headings on this article? They’re there to help you scan the article.
Next, create space throughout your content.
Nothing says “please don’t read me” more than a big block of content with no space and no headings. There are of course exceptions to this, depending on what you write, but in general, this is the best practice.
Here’s a tip: Make a list.
Why a list?
Well, lists are:
- Easy to read and scan.
- Show multiple ideas in a single a glance.
- Are trendy.
- Are great at making the point that lists are great.
2. Use quotes.
Another good way to make your content scannable is to use quotes. Quotes are a superb way of grabbing your readers’ attention.
Don’t believe me?
- “I write my own quotes. Except this one. I obviously stole this from somebody really clever.” – Brian Celio
See how effective that was?
3. Use images.
Carefully choose some images that properly illustrate your point.
Images also help in grabbing attention. They will make your posts much more appealing.
Check out these posts:
And if you’re not using a royalty-free image, you need to list your sources.
4. Produce packed content.
I’m not talking about visually-packed content. As I mentioned above, that is not good.
I’m talking about information-packed content.
This means avoid writing fluff. Only write what is necessary. Create content that is jam-packed with lots of useful information.
Always remember this:
- More does not always mean better.
More is only good if the article is rich with information. If it contains a lot of fluff, your readers will quickly get annoyed and stop reading.
And if you want to write long, detailed posts, that’s perfectly fine. But don’t inflate your word count with useless sentences and keyword stuffing. This is an all around terrible practice.
5. Write great headlines/titles.
Headlines are important because they will make your readers decide whether or not they’ll want to read your content, be it on your blog, or in your RSS feed.
Ways To Be A Better Blogger
Keep yourself up to date with the latest news and articles in your niche.
This way you’ll get a sense of what makes a good, successful, and professional blog.
This will also give you ideas for new articles.
So subscribe to blogs that you like and can take inspiration from, and read them every day.
Whenever you have an idea for a good article, write it down. It’s always a bummer to have a great idea and then forget it ten minutes later because you didn’t write it down.
You can use online services like Evernote for taking notes, but a pen and a piece of paper works just as well.
Writing regularly improves your skill as a writer. Get into a discipline of writing every day.
If this sounds like a pain to you, you could consider writing for a purpose other than for simply improving your skills.
A good example would be to write for the purpose of submitting guest posts. This way you’ll have a reason to practice because you’ll know that every guest post that you land will increase your popularity and traffic.
You could also try your hand at freelance writing.
So blogs are made of articles…
And a good blog is made of good articles.
The only way to write good articles is to make sure you know your articles are good.
Follow these tips and seek feedback from your audience and you can be confident that you’re writing good blog posts.
That’s how to build a successful blog.
So now it’s your turn: What are some of your tips for writing killer blog posts? Let me know in the comments below!
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