What is Email Marketing?
It is the English name of digital marketing technique aimed at promoting products and services to email addresses. It is one of the most preferred advertising and marketing methods over the Internet. In our country, this term is used as mass mail.
Email Marketing Terms
Bounce messages: The email is sent back to the server that actually sent the email.
Bounce rate: Proportion of those who returned from the total emails sent.
Hard Bounce: Returning emails that were never reached due to the absence of the domain name or email address.
Soft bounce: The e-mail cannot be sent before it is received by the target recipient, and the recipient returns from the mail server. This may be because the recipient’s inbox is full. Soft bounce messages can be forwarded by the network administrator at a later time by redirecting the recipient to the domain.
Auto-responder:These are automatic replies sent by the recipient’s e-mail software after receiving the e-mail. (Dear customer, we have received your request ..)
Call to action: words prepared to activate recipients in an email.
Click-through: Click on a link in the email.
Click-through rate / CTR: The click-through rate of links in the total emails sent.
Double opt-in (Double registration option): A term that refers to the normal activity of secure electronic mailing list software used by spammers. A new registered subscriber first gives his address to the list software (For example, to a web page) and then confirms whether the e-mail address belongs to him by clicking on a checker e-mail. In this way, nobody is prevented from recording someone else with malicious intent or error. The purpose of the term “double opt-in” is to make the confirmation appear by repeating the attempt to register, thereby verifying the disapproval registration processes.
Double opt-out (Double off the record option): It is the same as Opt in, but the receiver deletes instead of registering. Unspecified spam activities often make attempts to opt out to keep their lists high. Stricter spamming activities make this impossible – they use opt-out requests to verify that their email addresses are readable and working.
Email Blast: An e-mail sent to multiple recipients to inform them about announcements, events or changes.
Express consent (Quick consent request): Registration of a recipient to the list by checking the box in the form on the form of a paper or phone.
False positives: The name given to e-mails tagged as spam by the recipient’s spam filter. Email marketers may have different opinions about what is “spam” than email recipients.
List Broker (List Broker): It is a second-hand seller of e-mail addresses.
List Host: Internet service that provides tools to manage a wide range of e-mail address databases and distribute large amounts of e-mails.
List manager: The operator or owner of the registered e-mail newsletters or databases. It is also software used to develop mailing lists.
Look and Feel: Appearance, draft, design, functions, and anything in an email that is not directly linked to the actual message.
Open rate: The rate at which the email is opened measures the rate of “opened” emails versus the number sent or “distributed”. The ratio is measured in several ways. Distributed e-mails (sent / non-existent addresses / single opened)
Opt-in (list registration acceptance): The act of deciding to receive e-mails by signing up for an e-mail list from a particular company or group of companies.
Opt-out (Delete list from the list): Mailing list that sends emails to non-members and allows them to delete their records from the list. E-mail addresses of registered persons may have been obtained from the website or other mailing lists. ISP policies and some regional laws equate this to unsolicited email sending.
Personalization: Use of technology and customer information to adapt emails between the business and each customer. Using the information obtained about the customer firstly, making the interactions effective and satisfactory for both parties in order to serve the customers better in line with the foreseen needs, as well as the specified needs according to the information available, and encouraging the return of customers for subsequent purchases. in order to establish relationships.
Spam Fitler (Spam filter): It is a system that can be loaded into the user’s e-mail program, which is intended to prevent spam from entering the e-mail program or at least is controlled by a follow-up flag.
Subject line: It is one of the most important issues in e-mail marketing. The better a topic is selected, the better the probability that it will be opened by the buyer. Targeting (or partitioning): Sending emails to a subset of the mailing list based on a particular filter, trying to improve the rate of opening or clicking links. Track: Link clicking, opening, reporting action of return rates.
Trigger based messaging: Trigger a message based on interaction or previous activity with previous messages. It is popular for its use for customers who want more information.
Unique click: The counting of a visitor’s multiple clicks on a particular link to reach a website over a certain period of time as a single click and a unique visitor.
Unsolicited commercial e-mail / UCE (Undesired commercial e-mail): UCE sending is a subset of unsolicited e-mails that are sent without the consent of the recipient on behalf of the recipient. An attack against the terms of service of all major ISPs and crime is accepted in some jurisdictions.